One of the most common questions asked when talking to new website owners is ‘why should I hire an SEO company?’. There are plenty of reasons why hiring one of these companies would be beneficial for your company, but we are going to focus on one of the main things an SEO company can bring to the table: writing themed SEO articles.
What is a themed article? Essentially, instead of focusing on including a specific keyword density, a themed article will focus on a myriad of keyword phrases related to the main keyword that you are trying to focus on.
So, why has the trend all of a sudden shifted away from keyword density articles to themed articles? To uncover that, we need to go into a little history. In the past few years, Google and the other big search engines have been trying to crack down on keyword stuffing. In their attempt to provide the best user experience for their customers, they want to remove all of the bad content from the internet and punish those sites that publish it. As a result, a lot of keyword density articles have been taken away and the trend has moved towards theme articles. This isn’t to say that keyword density articles will not be successful for you (as long as they have a density of between 1-3%), but themed content seems to be providing a bit more of a push in rankings.
You are probably wondering now why themed content works so well? Search engines are merely robots, not people, so as smart as they are, they often times have problems understanding context. If they do not understand the context of your article, you will not get as high of a ranking. Let’s use an example. Let’s say you want to write an article about picking cranberries. When the search engine reads ‘cranberries’, they don’t know if you are talking about the fruit, or the band, The Cranberries. You need to give them context. Some supporting keyphrases that you could include in your article could be picking cranberries, how to properly pick cranberries in a field, how to wash cranberries before eating them, etc. By allowing the search engine to really see what the article is about, you will help yourself to a better search engine ranking.
This brings us back to an original question, ‘why hire an SEO company?’ I think the evidence is pretty clear. Themed content is the way of the future, and an SEO company can bring their expertise and knowledge of Google regulations to the table, and this will benefit you in the long run.